BERA brings Traditional Peshawari Chappal, a luxurious traditional craft with a detailed finish.
With every product of Bera, Experience a blend of Durability and Comfort.
Order Now: www.bera.pk/shop
call/whatsapp: 0311 1644085
Black Light weight
Our Black Lightweight “Redefined” Chappal is unique with following features
Comfort padding inside leather lining
Folded and Skewed upper to replace stitching
Comes with dust bag and exclusive packaging
Adjustable Fitting strip
Handmade with centuries old methods of craftsmanship
BERA purely work on authentic products that are fabricated in specific areas of Pakistan. Moreover, all the products are traced back to the century-old handmade craft by our ancestors. And furthermore, followed and preserved by later generations. These products outshine for their distinction and acquiring at original sources.
Our creativity purely emerges from tools and techniques that are human-centric. Besides they are in practice for centuries. From stitching to decorating embroidery on product, everything is purely done handmade. Likewise, they use primitive methods & handmade craft. BERA is envisioned to work with all handmade craft. We use indigenous knowledge of Pakistani culture.
Revival of culture
At BERA, we understand the importance of culture. Therefore, we are conserving cultural wisdom using indigenous knowledge. The creed of our artisans for perfection results in the majestic. We claim to recover all the aspects of culture which are consequently lost because of colonization.
An exquisite specimen of tradition
The versatility of the products makes it the most favored and decent wears. Thus, the design credit goes to our forefathers for such a remarkable handmade craft. Nevertheless, BERA enhanced the outlook by working with artisans for bringing up their creative abilities.
Fashion definition tends to evolve with the time that recede us from our own cultural values. Consequently, BERA- was found with an audacious spirit to bring forth the indigenous craft of our forefathers in a modern look and feel. that gives new drifts to standardize modern attire.
Curiosity to try fashion products has always dragged our intentions to work with it. After several unwanted experiences and disappointments with trying fashion stuff. It drove our mind to an idea of starting a brand of our own.
However, the immense challenge for us was to decide what to start. It didn’t take that much time because one day we were passing by the market in Peshawar. We noticed a shoemaker making a local Peshawari chappal. As a result, this popped an idea of working with cultural products. We started to study all the products and services that our culture was providing.
Furthermore, we also noticed that how we have flushed away the indigenous knowledge and wisdom of our ancestors. This encouraged us to a more clear cause to the mainstream market with a mix of century-old craft & modern fashion.
Therefore, we set goals to bring more standards and quality in products by enhancing local creativity. We started work on redefining it with quality materials, comfort, and market dominant design. We defined our vision by naming our brand with BERA (jujube). It’s a Pashto word for a plant that survives in harsh conditions. It represents the symbol of our vision to give products of uncompromising quality and uniqueness. In short, BERA isn’t a shoe seller; it’s a brand that wants its customer happy and smiling.