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LUMS Managing Marketing Channels redefining go-to market strategies

LUMS
Rausing Executive Development Centre
Managing Marketing Channels

Redefining “Go-To-Market” Strategies April 16-18,2019

Managing marketing channels is considered as one of the most effective competitive advantage for survival in ever growing demands of corporate landscape. Strategic channel decisions are complicated to make and implications of these decisions often affect all elements of the marketing mix with long term consequences.

The 3 day interactive programme on Managing Marketing Channels allows executives an overview into channel design options, assessment of channel performance and channel economics, with key focus on customer preferences.

LUMS Managing Marketing Channels redefining goto market strategies

Benefits

Over the 3-days participants will get the opportunity to:

■ Understand customer-centric channel design strategies

■ Analyse key factors for navigating channels under uncertainties, conflict, power plays and competitive scenario

■ Review best practices for performance evaluation of channel strategies

■ Build understanding on an effective franchising system

■ Understand and assess E-Channels

Who Should Attend

This programme is designed for middle to senior level managers working in marketing and sales functions in business organisations. Typical participants will hold title of Marketing Managers, Sales Heads, Brand Managers, Channel Managers, Trade Marketing Managers and Franchising Managers.
APPLY AT: https://redc.lums.edu.pk/program-calendar
Marketing Manager, Rausing Executive Development Centre
(Monday – Friday, 9:00 am – 5:00 pm) Suleman Dawood
Tel: +92-42-35608119,35608243 & 35608333 Fax: +92-42-35722691 School of Business
Email: rec@lums.edu.pk O/redc.execed 0J/Iumsredc Q/lumsredc

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