LUMS Rausing Development Centre 2-5 April 2019 Marketing in Digital Age
Marketing in the Digital Age
April 2-5, 2019
Marketing in the Digital Age focuses on effectiveness of marketing in the context of today’s evolving digital business environment. The programme enhances understanding of the current and potential impact of the digital revolution across industries. Executives will gain exposure to approaches and frameworks by leading digital experts and an enhanced ability to manage company’s transition to the digital age.
■ Review industry disruption due to digital trends and emerging business models
■ Recognise digital and marketing tactics for product development (crowd sourcing etc.)
■ Learn to devise new pricing and monetisation strategies for evolving products
■ Assess the value proposition of going to the market via digital, social and mobile channels
■ Understand the mechanics of social media and viral marketing
■ Learn to manage integrated digital platforms and channels
■ Understand and strategise for modern crisis management in the digital age
Who Should Attend
The programme is beneficial for marketing, product and brand managers and for those managers in the organisation who need to better understand the process of value creation through digital strategy development and implementation.
APPLY AT: https://redc.lums.edu.pk/program-calendar
Suleman Dawood School of Business