PEMRA enforced a ban on the airing of all Indian content in form of TVCs. This includes ads that are Indian and being broadcast here, or even those that feature Indian celebrity. The decision came in solidarity with Kashimir conflict and heightened tensions with the neighboring country.
The United Producers Association appreciates the decision of @reportpemra in light of Supreme Court of Pakistan orders. It will sure increase local production of ads and will also increase employment opportunities. #BePakistaniBuyPakistani pic.twitter.com/SSyIne9ERH
— UPA – Pakistan (@UPAPakistan) August 14, 2019
The ban is for all products with Indian characters and Indian advertisements. The press release also specified brands like Dettol, Safeguard, Surf Excel, Sunsilk, Sufi, Fair & Lovely Face wash, Pantene, Fogg body spray, Head & Shoulders and Knorr.
The press release declared that Indian content airing on television go against our policy to show solidarity with Kashmir. This is why the content will be banned now.