PIM Karachi Diploma in Marketing, Sales & Distribution Management Course 23 June 2019
Starting From June 23, 2019
Venue: PIM, Karachi.
In today’s cut-throat competitive market environment, organizations can not afford to just satisfy customers. In order to win and retain customers, an organization needs to delight customers. This situation demands marketing and sales professionals to thoroughly understand their customers needs and wants and provide them a complete solution better than the competitors.
This diploma program has been designed to give Marketing, Sales and Distribution Professionals an in-depth exposure to various components of Marketing and Sales functions and the latest practices in this discipline. It will help participants to formulate their strategy for winning customers and achieving their targets.
Marketing environment and strategic focus of the organization
Environmental factors affecting sales and profits
Introduction to marketing concepts
Understanding customer/consumer buying models and processes
Market segmentation and profiling
Formulating marketing and sales strategy
Customer relationship management (CRM) and service requirements
Role of the sales professionals in implementing the marketing strategy
Critical competencies for sales professionals
Designing and Managing Channel
Channel Designing/Management: Application through Case
Distributors ROI Management
Product-Sales Management Interface
Challenges in Multi Channel Distribution
Channel: a strategic and operational view
Channel perspective to increase market share
Goods flow and channel flow
Key players and their roles
Preparation and delivery of the sales presentation
Sales forecasting and budgeting
Territory development and time management
Cost benefit analysis of sales function
Conducting sales audit
This Program is of 4-months’ duration. Classes will be held on Sunday during 10.00 am to 4.00 pm.
WHO SHOULD ATTEND
This program is designed for all front line and middle management professionals who are directly or indirectly involved in marketing and sales operations and who are interested in embracing them with the latest concepts and practices in the field of marketing and sales to enhance chances for the their promotion.
FOR DETAILS & REGISTRATION
PAKISTAN INSTITUTE OF MANAGEMENT
Shahrah-e-Iran, Clifton Karachi: Tel: (021) 99251711-14, 99251669, FAX: 99251715-16
Marketing & General Management
Working as a General Manager at PIM. His areas of specialization are Marketing and General Management.
Duration: Four Months, Sunday Only (10:00 AM to 4:00 PM)