PIM Karachi How to Prepare a Marketing Plan Event 15 April 2019
April 15 – 16, 2019
@ PIM, Karachi.
IMarketing is the lifeblood of any business. Marketing Planning allows an organization to bring together all elements of marketing, therefore providing clear direction to corporate marketing efforts. Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organization. This course will enable participants to develop better marketing plans that are workable, achievable and can deliver desired results.
By the end of the program, Participants are expected to :-
Write the perfect Marketing Plan
Set sensible, practical and achievable marketing objectives
Develop a clear marketing strategy
Choose the most appropriate tactical tools and leveraging them for best marketing results
Monitor and measure the marketing effort
Carrying out a Marketing Audit
Setting Marketing Objectives and Strategies to achieve them
Estimating and Measuring Results
Devising Marketing Budgets
Writing and implementing the Marketing Plan
This course is especially useful for managers and executives having to prepare a marketing plan for the first time or you may want to review the effectiveness of your current plans against best practice guidelines. Senior managers will also find this course invaluable when needing to evaluate the plans submitted to them by marketing specialists.
Shahid Qadri is an IBA graduate specializing in Sales and Marketing, with over 30 years of diverse work experience with leading local, multinational, government and NGO sector organizations of the country. He has been associated with Packages Limited, Lakson Tobacco (now Philip Morris), Ciba Geigy (now Novartis), K&N’s, Habib Oil Mills and Greenstar Social Marketing. He has also been associated with Pakistan Institute of Management as a trainer and administrator for over three years.
He has extensive exposure to a variety of facets of the sales and marketing scenario of Pakistan including advertising, sales promotion, trade marketing, export marketing, marketing research, distribution and new product development. Due to a keen interest in training and education, he has successfully developed and conducted various in house training and mentoring programs for employees, particularly new inductees.
During his extensive career, he has had the opportunity of visiting various countries and has exposure to diverse marketing environments.
Duration: Two Full Days (9:30 AM to 4:30 PM)