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The Ice Cream Challenge is Getting Out of Hand Leading to Punishment

The ‘Ice Cream Challenge’ Is Getting Out of Hand And Leading To Arrests

People Mocking the ‘Ice Cream Challenge’ Is the Best Dessert-Based Comedy You’ll See All Day

A video of someone licking a tub of ice cream in a supermarket and putting it back on the shelf has sparked the now viral #IceCreamChallenge in the US, prompting health warnings and leading to arrests.

The latest social media ice cream challenge is one that is actually quite sanitary.

The Ice Cream Challenge is Getting Out of Hand Leading to Punishment

After multiple people were filmed licking ice cream in a grocery store before putting the container back in the freezer resulting in the arrest of one Louisiana man — social media users are making light of it with a new “challenge.”

Rather than licking the ice cream in the store, leaving unassuming shoppers to scoop it up, people are sharing videos of themselves actually purchase the product, going home, grab a spoon and enjoy the delicious dessert.

The original June 29 viral video that made headlines featured Blue Bell ice cream.

Blue Bell told TIME in a statement that the incident occurred at a Walmart in Lufkin, Texas. The ice cream licker was identified as a teenage girl from San Antonio, the Lufkin Police Department said in a Facebook post.

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The Ice Cream Challenge is Getting Out of Hand Leading to Punishment

Some people on Twitter have been reaching out to the brand in support of plastic covers on ice cream. Others are taking the precautionary measures into their own hands, slicing away the tops of Blue Bell containers before indulging.

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